American consumers spent more than $72 billion last year on their pets, buying them the toys, beds, balls and other items that they – and their owners, sometimes – can’t live without.

El Paso is home to two successful pet business that reach a worldwide audience. Happy Tails Products does all its business online, filling orders from a warehouse in El Paso.

Pet's Barn has been around since the 1940s, and now has more than 20 brick and mortar locations in Texas and New Mexico, as well as online sales. El Paso Inc. Magazine chatted with the two owners.

Owner: Randy Shapiro

Business: Happy Tails Products

When it began: 15 years

Why this business?

He had been in the consumer business right out or college. He saw the potential in the pet product business and went for it.

What does business sell? Pet beds, toys and treats

Most unusual products: Luxurious beds, and duck, bison and vegetarian treats

Newest product: K9 Planet, a subscription product. Pet owners receive a box each month filled with toys, treats and a surprise.

His pets: Five dogs - Annie, Buddy, Belle, Champ and Ruby. Three cats - Luna, Comet and Apollo

Social Media:

happytailspetproducts on Instagram

Owner: Dean Travis

Business: Pet’s Barn

When it began: The business got its start in 1947 as Valley Feed and Supply. Dean Travis got involved in the mid ‘70s.

Why this business? It was owned by his father. After selling a successful bee honey business, Dean decided to join his dad.

What does the business sell? Pet food and supplies

Locations: 13 in El Paso and Las Cruces, nine in San Antonio

Most unusual product: Customized pet food for an owner’s dog or cat. Formulated by an animal nutrition doctor based on age, digestive issues, allergies, sensitivities and taste. The formulas are stored on the company’s cloud-based system.

His pet: Johnny, a female dog

Social media:

petsbarn on Instagram