El Paso Inc. began publishing in September of 1995. It is a unique, Sunday morning, paid-circulation, weekly newspaper widely read by business managers, professionals, business owners, philanthropists and their families. Some 8,200 copies of this quality, positive, upbeat publication is home delivered to subscribers, sold at over 150 locations and mailed around the country.
El Paso Inc. is divided into three sections intended to provide intelligent, upscale readers with each week's most relevant and interesting stories on the people and events that affect their lives. Section A, Main News, focuses tightly on business, economic and financial news of local interest. Section B, Lifestyle, covers civic, charitable, philanthropic, social and lifestyle events. Section C, Your Money, covers economic news the financial markets and helps readers navigate the increasingly complex world of personal finance. The section gives readers real-world advice and valuable information. It includes personal finance issues, columns from industry experts, business announcements and El Paso industry lists. El Paso Inc. is a member of The Associated Press, and also has exclusive access in the El Paso area to New York Times material as well as its affiliate newspapers.
The business premise behind El Paso Inc. is simple: provide a cost-effective means of reaching the city's best demographics.
* Three-quarters of our readers earn over $75,000 per year and have a college degree or higher.
* 97% of our readers own their own home and 55% are owners or partners in their company.
* 82% of our readers spend between 30 minutes to three hours reading El Paso Inc. every week.