After years of talk about the need for a makeover of the 55-year-old Sun Bowl stadium, the time has finally come.

At a press conference Friday, UTEP President Dr. Diana Natalico, Athletic Director Jim Senter and GECU President and CEO Crystal Long revealed plans for the Sun Bowl’s renovation, which involves financial support from the El Paso-based credit union and other private donors.

“This is quite special, something we’ve dreamed of for a long time,” Natalicio said. “We’re truly grateful for the many community partners who’ve collaborated with us, supported us and share our vision to truly serve the public good.”

Senter said the price tag for the improvements is between $10 million and $15 million, almost all of which will come from private sources.

Improvements to the concourse area will be completed in time for this year’s football season, he said, and the entire project should be done by the start of next year’s season.

However, the improvements will not include the stadium’s outdated team locker rooms.

“One of the most beautiful stadiums in college football will become even more breathtaking,” Senter said in a statement. “We thank GECU for their partnership, their commitment and their investment in helping get this project underway.”

Their contribution will include an area below the press box that will be known as the GECU Terrace where there will be club seats, loge boxes and outdoor cantinas.

Before former Athletic Director Bob Stull left last fall, he said the university had about $15 million in pledges for Sun Bowl improvements.

Natalicio said GECU’s contribution will be significant.

“We’re so grateful for the support of GECU and proud of everything we’ve been able to accomplish,” Natalicio said. “With such a long and fruitful history of cooperation, it comes as no surprise that GECU has stepped forward to help us begin the exciting transformation of the Sun Bowl Stadium.”

Email El Paso Inc. reporter David Crowder at or call (915) 534-4422, ext. 122 and (915) 630-6622.


(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.