Retailers with shops at the new Fountains at Farah shopping center are experiencing some of their top sales in the country right now, the center’s developer told about 150 people at an opening celebration Friday.
The first shops opened at the half-mile long shopping and entertainment complex, located near Cielo Vista Mall on the Eastside, in September. Backed by El Paso businessman and philanthropist Paul Foster, the center is 75-percent leased.
“We’ve only just touched the surface,” Foster said, “and my wish is that people will recognize the significance of this center and bring their families here for many generations as this center continues to develop and get better and better.”
The opening celebration continues all weekend with special entertainment, coupons, giveaways, goody bags and food samples.
“We love El Paso. El Paso is a great market for shopping center development and we’re not planning on coming in and leaving. We are here for the long haul,” said West Miller, president of Dallas-based Centergy Retail, the center’s developer.
The Fountains is really two shopping centers on two levels: On top is a power center anchored by big national brands like Best Buy, and below is what the developer calls a “Main Street component” or “lifestyle center.”
The lifestyle piece includes an amphitheater for performances and concerts, interactive fountain displays, an event lawn and interactive technology, according to a fact sheet. An outdoor ice skating rink will be set up for the holidays, Miller said.
Efforts to build the center date back more than five years ago when Foster and Miller first asked city and county government for tax rebates to demolish the vacant Farah textile plant, a 50-acre eyesore that overlooked Interstate 10, and replace it with shops.
Shops open at the center now include Nordstrom Rack, Altar’d State and T.J. Maxx. On Friday, women’s retailer LOFT opened its new concept store at the center.
Email El Paso Inc. reporter Robert Gray at email@example.com or call (915) 534-4422 ext. 105.