LiftFund, a community small business lender, has named Maria Guadalupe Mares its new vice president of lending for the Southwest region, which includes El Paso, West Texas and New Mexico. Mares has more than 30 years of experience in community engagement and outreach. She previously was outreach education manager for the El Paso Branch of the Federal Reserve Bank of Dallas. Mares will lead the growth of LiftFund’s small business lending and education, while strengthening partnerships with community organizations and banks.

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